Investing in Twitch Stock: What You Need to Know

Twitch gaming

As the gaming industry continues to grow exponentially, it’s no surprise that Twitch, the popular live-streaming platform, has captured the attention of investors worldwide. With a strong foothold in the gaming business and a rapidly expanding user base, Twitch offers a unique investment opportunity through its parent company, Amazon. So let’s dive into the world of Twitch stock and discover what you need to know about this thriving platform.

Short Summary

  • Twitch has become a leading platform for streaming video games and building strong communities with 140 million monthly active users.

  • Investors can gain exposure to Twitch’s growth potential by buying Amazon stock, an indirect investment approach which requires researching how to buy Twitch stocks through Amazon.

  • Twitch is leveraging esports and live events as well as voice channels, community tools, and gaming content to attract a wider audience providing lucrative opportunities for both content creators & investors.

Understanding Twitch’s Place in the Market

Online gaming

Twitch has positioned itself as a dominant player in the gaming industry, primarily focusing on live-streamed video games and fostering a tight-knit community. With over 7 million unique creators streaming on the platform, Twitch has successfully carved a niche in the market and attracted the interest of investors.

The platform has seen a surge in popularity over the past few years, specifically beginning in February of 2014 when a stream called “Twitch Plays Pokemon” went viral and the channel alone was viewed more than 6 million times.

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The Gaming Industry Landscape

The gaming business is experiencing explosive growth, with the market projected to reach over $396 billion in 2023 and expand at a CAGR of 7.7% to hit $533 billion by 2027. Twitch’s role in this industry growth cannot be understated, as it is the leading platform for gamers and content creators to monetize their channels and build a devoted community.

Moreover, the mobile gaming market is expected to reach a staggering $339 billion by 2030, showcasing a CAGR of 13.55%. As the gaming industry continues to flourish, Twitch’s presence in the market solidifies, creating an attractive investment opportunity through its parent company, Amazon.

Twitch Partners and Affiliates

One of the key strengths of Twitch is its Partner and Affiliate programs, which allow content creators to monetize their channels and cultivate a dedicated community. To achieve Twitch Affiliate status, streamers must meet specific requirements, such as having a minimum of 50 followers and an average of three concurrent viewers per stream for three streams. This helps Twitch Affiliates grow their channels and engage with their audience effectively, setting them on the path to potentially become a Twitch Partner in the future.

On the other hand, Twitch Partnership eligibility demands even higher standards, such as streaming on 12 distinct days within a 30-day period and maintaining an average viewer count of 75 per stream. With these programs in place, Twitch offers a lucrative opportunity for content creators, further driving the platform’s growth and investment potential.

How Twitch Generates Revenue

A person streaming a video game on Twitch

Twitch generates revenue through a variety of streams, including advertising, monthly subscriptions, and virtual goods like bits, which are digital emotes viewers use to show support for their favorite streamers.

Bits are a great way for streamers to make money, as viewers must purchase them and then can use them while viewing a stream. Twitch then provides participating streamers a share of the revenue Twitch receives from Bits used to Cheer for them. The standard share for Partners and Affiliates is 1 cent per Bit used to Cheer for them. In some special cases, like esports tournaments or charity events, there may be different revenue sharing arrangements.

Twitch Annual Revenue

Twitch generated approximately $2.8 billion revenue in 2022, and is likely to exceed that number in 2023 based on it’s previous performance.

Let’s take a look at Twitch’s annual revenue ($mm) growth over the last 7 years:

YearRevenue ($mm)

Advertising on Twitch

Advertising on Twitch is a crucial source of income for the platform, with its parent company setting an ambitious goal of $1 billion in annual ad revenues. In 2020, market research company Nielsen estimates that Twitch generated an impressive $2 billion in ad revenue, further highlighting the platform’s potential for investors who indirectly invest in Twitch through Amazon stock.

Twitch’s ad revenue model is particularly appealing to advertisers, as the platform offers a highly engaged and interactive audience. With the gaming business booming and Twitch’s viewership steadily increasing, advertising on the platform appears to be a promising investment opportunity.

Prime Gaming and Subscription Tiers

Twitch offers Prime Gaming for Amazon Prime members, providing free games, in-game content, and other exclusive benefits. Additionally, Twitch allows viewers to support their favorite streamers by subscribing to their channels, with three subscription tiers available: $4.99, $9.99, and $24.99 per month.

These subscription tiers not only generate revenue for Twitch, but also enable streamers to earn a living from their channels and foster a loyal community. With Prime Gaming and subscription tiers in place, Twitch ensures a steady flow of income while simultaneously enhancing the platform’s appeal for both viewers and content creators.

The Connection Between Twitch and Amazon

Amazon acquires Twitch for $970 Million

In 2014, Amazon acquired Twitch for $970 million, solidifying its position in the gaming industry and integrating the platform into the Amazon ecosystem. This acquisition has allowed Twitch to access a wealth of resources and services, enabling the platform to expand its reach and become a major force in the gaming business.

By investing in Amazon stock, investors can indirectly invest in Twitch and potentially reap the rewards of the platform’s growth. Furthermore, Amazon stock has a proven track record of success, making it a reliable and attractive investment opportunity for those interested in the gaming industry.

Investing in Twitch: Indirectly Through Amazon Stock

As Twitch is not a publicly traded company, the most viable method for investors to gain exposure to the platform’s growth potential is by purchasing Amazon stock. This indirect investment approach allows investors to benefit from Twitch’s success without having to buy Twitch stock directly. For those interested in this investment strategy, it’s essential to research how to buy Twitch stocks through Amazon.

Amazon Stock Performance

Over the past year, Amazon stock has generated a total return of 0.77%. So far, it has seen an impressive rise of 59.82% this year alone. Looking back at the last 5 years, the total return amounts to 40.95%. This means that if you had invested $100 in AMZN stock 5 years ago, today, you would be looking at a worth of $140.95. The total return takes into account not only the appreciation in the stock’s price but also the reinvestment of any dividends that were paid out.

This robust stock performance makes investing in Amazon, which holds the Twitch stock ticker symbol, an attractive opportunity for investors looking to capitalize on the growth potential of Twitch. By investing in Amazon, you not only gain exposure to Twitch’s success, but also benefit from the stability and growth of one of the world’s largest and most successful companies.

Other Investment Opportunities

Besides investing in Amazon stock, there are other investment opportunities related to Twitch, such as Amazon’s subsidiaries and companies that benefit from the platform’s success, such as Shopbop and Whole Foods. These companies stand to gain from Twitch’s growth, making them potentially valuable investment options.

To invest in these related companies or Amazon stock, investors can utilize a broker or an online trading platform. By carefully selecting and diversifying your investments, including venture capital investments, you can capitalize on the booming gaming industry and the success of Twitch.

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The Future of Twitch and Its Competitors

Future of twitch and gaming

The future outlook for Twitch appears to be bright, with a focus on diversifying its content and expanding its viewership base. In December 2020, over 1.87 billion hours were observed on Twitch. In March 2020, Twitch set a record of 22.7 million peak daily active users. On average, viewers spend 95 minutes per day on Twitch.

However, the platform faces potential competition from other streaming platforms like YouTube, which boast larger user bases and more resources.

Let’s take a look at Twitch’s market share in comparison to it’s main competitors in the Media Players And Streaming Platforms category:

PlatformMarket Share
YouTube Gaming21%
Facebook Gaming3%

Esports and Live Events

Esports and live events are anticipated to drive further growth for Twitch, as the platform remains a dominant player in the gaming industry. Twitch capitalizes on live events to attract and engage a wider audience. These events include esports tournaments, music festivals and award shows, among others.

The leading Twitch streamer, Ninja, earns an estimated monthly income of between $500,000 and $800,000, which is just an example of how Twitch presents a lucrative opportunity for both content creators and investors alike. With esports and live events continuing to gain popularity, Twitch is well-positioned to capitalize on this trend and maintain its stronghold in the gaming industry.

Voice Channel and Community Features

Twitch’s emphasis on gaming and community-oriented components provides the platform with a competitive advantage over its rivals, especially as people play video games for social interaction. The platform offers gamers a range of tools to interact with one another, such as voice chat, video streaming, and leaderboards, fostering a sense of camaraderie and loyalty among users.

In the face of competition from YouTube, Discord, and OnlyFans, Twitch’s focus on community features and gaming-related content allows it to maintain a unique position in the market. As the platform continues to innovate and adapt, it will likely remain a prominent player in the gaming industry, presenting a valuable investment opportunity for those who believe in its potential.


Twitch’s position as a major player in the gaming industry, coupled with its various revenue streams and community-focused features, makes it an attractive investment opportunity. By investing in Amazon stock, investors can indirectly benefit from Twitch’s growth potential while also enjoying the stability of a well-established company. As the gaming industry continues to expand and Twitch diversifies its content to capture a wider audience, the platform’s growth prospects remain promising.

With the rapid growth of esports and live events, as well as the development of innovative community features, Twitch is well-positioned to maintain its dominance in the gaming industry. As an investor, you can capitalize on this unique opportunity by carefully considering your investment options and seizing the potential rewards that the thriving world of Twitch has to offer.

Frequently Asked Questions

What company owns Twitch?

Twitch is owned by, Inc., which purchased the subsidiary Twitch Interactive in August 2014 for $970 million.

Formerly a spin-off of, Twitch has grown into a popular streaming platform for video game enthusiasts.

Is Twitch going public?

Twitch is not publicly traded, so there is no way to buy stock in it. However, you can buy shares of Twitch’s parent company, Amazon, which grants you indirect investments in various other companies.

You can also trade through options if the share price of Amazon is too high.

Does Twitch make Amazon money?

Yes, Amazon makes money from Twitch through ads, partnerships, and other revenue streams. In 2022, Twitch recorded 22.4 billion hours of streaming, indicating its potential to generate substantial profits for Amazon.

How can I invest in Twitch stocks?

You can invest in Twitch stocks by purchasing Amazon stock, as Amazon owns Twitch.

What are the main revenue streams for Twitch?

Twitch generates revenue through advertising, subscriptions, and virtual goods like bits, providing multiple ways to monetize their platform.

These monetization methods allow Twitch to generate revenue from their platform, while also providing users with a variety of ways to support their favorite streamers.


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