Investing in Whatsapp Stock


You cannot invest directly in Whatsapp stock, but Meta Platforms (NASDAQ: META) offers a pathway. This article breaks down how owning Meta shares gives you a stake in WhatsApp’s business.

Key Takeaways

  • WhatsApp is owned by Meta Platforms (formerly Facebook), and since its acquisition in 2014, it has experienced significant growth which benefits investors indirectly when they purchase Meta shares, traded under the ticker symbol META.

  • To invest in WhatsApp, one must buy shares of its parent company, Meta Platforms. This investment takes into account WhatsApp’s contributions to Meta’s overall value, including potential from features like AI chatbots and integrations with other services.

  • Potential investors should consider regulatory challenges, competition in the messaging space, and Meta’s strategies for WhatsApp monetization as crucial factors when evaluating the investment opportunity in Meta Platforms’ stock.

Understanding WhatsApp’s Place in Meta Platforms

Understanding WhatsApp's Place in Meta Platforms

For those wondering who owns WhatsApp, the answer lies in the realm of Meta Platforms. Meta, the company formerly known as Facebook, acquired WhatsApp in 2014. Recognizing the potential of WhatsApp, Meta has since integrated the cross-platform mobile messaging app into its portfolio, allowing investors to indirectly purchase WhatsApp shares by buying Meta Platforms stock.

Since the acquisition, WhatsApp has seen substantial growth and expansion, further solidifying its place within Meta Platforms. This growth is not only beneficial to the platform itself but also to investors looking to benefit from its success.

WhatsApp Acquisition by Meta

In February 2014, Facebook, now known as Meta Platforms, acquired WhatsApp in a landmark deal valued at $19 billion. This acquisition marked a significant moment in the tech industry, as it was one of the largest tech acquisitions at the time.

The substantial price tag was influenced by WhatsApp’s vast user base and its potential for growth, especially with new AI technologies. With hindsight, the $19 billion acquisition cost may currently be seen as a reasonable investment, considering the platform’s subsequent growth and potential.

Growth and Expansion

Since its acquisition, WhatsApp’s user base has grown by an impressive 365%. This growth is a testament to the app’s popularity and its ability to adapt and innovate in an ever-changing digital landscape.

WhatsApp’s cross-platform communication features, such as the ability to integrate across Facebook, Instagram, and WhatsApp, have also contributed to its expansion. These features not only improve user experience but also open up new avenues for revenue generation.

How to Invest in WhatsApp: The Indirect Route

As an investor interested in WhatsApp, it’s essential to understand that you cannot buy WhatsApp shares directly. Instead, to buy WhatsApp stock, you must invest in its parent company, Meta Platforms, which is traded under the stock symbol META on the NASDAQ exchange.

Investing in Meta Platforms stock essentially means investing in its subsidiary, WhatsApp. This approach offers investors a unique opportunity to indirectly invest in WhatsApp’s growth and success.

The potential growth of WhatsApp, especially through new features like AI chatbots, contributes significantly to the appreciation of Meta Platforms’ stock value. Therefore, when you invest in Meta, you’re tapping into the potential of all its properties, including WhatsApp.

Evaluating Meta Platforms Stock

While Meta Platforms has experienced historical stock volatility, the potential growth of WhatsApp could contribute to its appreciation. Analysts have set modest expectations for Meta’s revenue growth, but there is potential for better-than-expected performance due to improved monetization of WhatsApp.

Given Meta’s heavy dependence on advertising revenue, its financial stability could be jeopardized. Therefore, investors are advised to:

  • Use stock analysis tools offered by brokers to evaluate Meta Platforms’ earnings

  • Assess competitors

  • Understand the overall performance of the tech sector.

Key Features of WhatsApp as an Investment

When considering an investment in Meta Platforms, it’s vital to understand the key features of WhatsApp that make it an attractive proposition. Some of these features include:

  • End-to-end encryption for secure messaging

  • Ability to make voice and video calls

  • Group chat functionality

  • Integration with other Facebook-owned platforms like Instagram

  • Wide user base with over 2 billion monthly active users

The average price target for Meta Platforms stock indicates high upside potential, underlining confidence in the company’s future prospects, which benefits the WhatsApp segment.

From its massive user base to its innovative features and focus on security and privacy, WhatsApp offers several compelling reasons for investors to consider Meta Platforms stock as a worthwhile investment.

YearWhatsApp Revenue (in $ million)

Massive User Base

One of the most compelling features of WhatsApp as an investment is its massive user base. With over 2 billion monthly active users and more than 500 million people using the platform daily, WhatsApp has a significant presence in the global market.

Not only is the user base extensive, but it’s also highly engaged. With 70% of WhatsApp users checking the app daily and over 100 billion messages exchanged on the platform each day, the potential for monetization is vast. This massive user base presents an opportunity for monetization, which is recognized by Mark Zuckerberg as a crucial growth pillar for Meta Platforms.

YearWhatsApp Monthly Active Users (in millions)

Innovations and Integrations

Innovations and Integrations whatsapp

WhatsApp continues to innovate with new features and integrations. With the introduction of WhatsApp Business and WhatsApp Pay, the platform has expanded its reach and functionality, enabling businesses and customers to interact seamlessly and make in-app payments. Now, users can enjoy the convenience of connecting via WhatsApp directly.

The introduction of new communication enhancements like Voice Status updates, screen sharing during video calls, and voice messages have significantly improved user interaction. The introduction of ‘Channels’ opens up new avenues for public broadcasts and amplifies the app’s capacity for business-to-consumer engagement globally.

Security and Privacy

WhatsApp prioritizes user security and privacy by introducing the following features:

  • ‘Locked Chats’ for enhanced privacy

  • Collaborating with payment partners to ensure data security standards for WhatsApp Payments

  • ‘Silence Unknown Callers’ feature to help reduce interruptions from spam calls.

However, Meta Platforms and WhatsApp face regulatory scrutiny, which could impact their operations and stock value. Issues related to data privacy laws and ongoing scrutiny from various government bodies around the world present significant challenges. This is something that potential investors should be aware of when considering Meta Platforms stock as an investment.

Steps to Buying Meta Platforms Stock

If you’re convinced that investing in WhatsApp via Meta Platforms is a good move, here’s how you can go about it. First, it’s essential to understand that you can only invest in WhatsApp indirectly by purchasing stock in its parent company, Meta Platforms.

Once you’ve made the decision to invest, you’ll need to follow a few steps:

  1. Choose a broker

  2. Open a trading account

  3. Fund your account

  4. Place your order for Meta Platforms stock.

Choose a Broker

The first step in your investment journey is to choose a broker. This involves comparing trading platform options to find one that offers the best features for your needs. Factors to consider include:

  • Low fees

  • A wide range of investment options

  • A user-friendly interface

  • Quality customer service

  • Research tools

  • Regulatory compliance

  • Security measures

  • A variety of funding options

Selecting a broker with competitive fees is crucial. This ensures that the costs associated with buying and maintaining Meta Platforms stock, and by extension, your investment in WhatsApp, are minimized.

Open a Trading Account

After choosing a broker, you’ll need to open a trading account. This involves providing personal information and selecting the account type as part of the application form.

You’ll also need to verify your identity, usually by providing documents such as a passport or driver’s license. The process of opening an online brokerage account is straightforward and quick, typically taking about 15 minutes to complete.

Fund Your Account

Once your trading account is set up, you’ll need to fund it. This can be done using a variety of methods, including bank transfer, debit card, or credit card.

Other methods include linking a bank account for transfers, wire transfers, or transferring assets from another brokerage. It’s crucial to transfer funds into the brokerage account to cover the cost of the shares and associated fees before executing any stock purchase.

Place Your Order

Now that your account is funded, you’re ready to place an order for Meta Platforms stock. This involves deciding between market orders, which are fulfilled as quickly as possible, and limit orders, which are completed when the stock reaches a specified price point.

Whether you choose a market or limit order, it’s important to continually monitor your investments, including large cap stocks and mutual funds, in the stock market and adjust your investment strategies as necessary to manage risk. Remember, investing in stocks involves risk, and it’s important to make informed decisions.

Risks and Considerations

While investing in WhatsApp via Meta Platforms might seem attractive, it’s crucial to consider the potential risks and challenges. These include:

  • Personal factors such as budget, emergency funds, and risk tolerance

  • Market trends

  • The competitive landscape

  • Potential regulatory challenges

Understanding these risks and considerations can help you make more informed investment decisions and ensure that you’re prepared for any potential fluctuations in Meta Platforms’ stock value.

Regulatory Challenges

Meta Platforms and WhatsApp have faced substantial regulatory scrutiny, which could potentially impact the companies’ operations and stock value. The company may encounter significant legal and regulatory obstacles in the European Union related to data protection and advertising practices.

These challenges could lead to legal repercussions like fines or injunctions in the EU, affecting the company’s operations and potentially impacting the stock value. As an investor, it’s essential to keep these potential challenges in mind.


In the world of messaging apps, competition is fierce. WhatsApp Messenger faces stiff competition from other platforms like Telegram, Signal, and WeChat, which offer similar features and sometimes capitalize on privacy concerns associated with WhatsApp to draw users away from text messages.

These market shifts due to competition could influence the performance of Meta Platforms’ stock, given that WhatsApp is a significant part of its portfolio. Therefore, understanding the competitive landscape is crucial before making your investment decision.

Monetization Strategies

Finally, it’s important to understand WhatsApp’s monetization strategies. The platform is developing business tools and payment services as methods to generate revenue without compromising the core user experience.

Additional features such as business communication tools and special stickers are being introduced to engage users further and increase profitability. As an investor, understanding these strategies can give you a clearer idea of WhatsApp’s potential for growth and revenue generation.


In conclusion, investing in WhatsApp indirectly through Meta Platforms offers a unique opportunity to tap into the potential of one of the world’s most popular messaging apps. While there are risks and challenges to consider, including regulatory scrutiny and competition, understanding these factors can help you make informed investment decisions. As WhatsApp continues to innovate and expand, it remains a promising part of Meta Platforms’ portfolio.

Frequently Asked Questions

Does WhatsApp have stock?

No, WhatsApp is a private company owned by Meta Platforms Inc., and its shares are not available for public purchase. Instead, you can consider investing in Meta Platforms Inc., which is a publicly traded company.

Was WhatsApp ever publicly traded?

No, WhatsApp is not publicly traded, as it is a private company owned by Meta Platforms Inc. If you are interested in investing in WhatsApp, you can consider purchasing shares of Meta Platforms Inc.

How much was WhatsApp sold for?

WhatsApp was sold for $19 billion in 2014, making it one of the biggest tech acquisitions in history.

How has WhatsApp grown since its acquisition by Meta Platforms?

WhatsApp’s user base has grown by 365% since its acquisition by Meta Platforms, and new features and integrations have been introduced to enhance user experience. These developments highlight the significant growth and enhancement of the platform.


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