Investing in NFL Stock: How to Get in the Game

NFL stock

Investing in the National Football League (NFL) market, also known as NFL stock, can be an exhilarating experience, as the league’s popularity and profitability continue to soar. With a cooperative ownership structure, immense revenue streams, and a vast array of partnerships, the NFL presents numerous investment opportunities for individuals looking to capitalize on this thriving sports market. This blog post will guide you through the exciting world of NFL stock investing, providing insights into the league’s ownership structure, alternative investment options, and the risks and rewards associated with sports stock investments.

Related Article: Stripe Stock 2023: How To Invest In The Pre-IPO Market

Key Takeaways

  • Understand the NFL’s ownership structure and financial landscape to inform stock investments.

  • Invest in companies associated with the league, such as Nike, Disney, ESPN and Fox Sports for potential profits.

  • Evaluate most and least valuable teams when considering sports stock investments to understand risks & rewards of industry.

Understanding the NFL’s Ownership Structure

The NFL, also known as the National Football League and originally founded as the American Professional Football Association, is a cooperative ownership structure consisting of 31 teams owned by individuals and partnerships, with the 32nd team, the Green Bay Packers, owned by a nonprofit corporation. During the NFL season, the primary sources of income for the NFL include:

  • Broadcast rights (TV deals)

  • Merchandise agreements

  • Licensing

  • Ticket sales

  • Corporate sponsorships

  • Parking fees at stadiums

This lucrative sports league, which is among the top European soccer leagues, generates nearly as much annual revenue as the National Basketball Association (NBA), NHL, and MLB combined.

Grasping the financial landscape of the league is crucial when contemplating NFL stock investments. The Dallas Cowboys, valued at $9 billion in 2023, are the most valuable NFL team, while the Cincinnati Bengals held the title of the least valuable NFL team, worth $4.2 billion. Recognizing the most and least valuable teams can provide insights into the league’s economic milieu and assist investors in making judicious choices when considering the NFL stock price.

Related Article: Who Owns The NBA? Exploring The Organizational Structure Of The League

Evaluating the Most and Least Valuable NFL Teams

Understanding the most and least valuable NFL teams can provide valuable insights into the financial landscape of the league. As mentioned earlier, the Dallas Cowboys are the most valuable NFL team, while the Cincinnatti Bengals are the least valuable this year (2023).

A close examination of the market values of NFL teams helps investors grasp the league’s economic environment better. This information can be used to make better investment decisions and potentially increase returns in the long run.

Let’s take a look at the average NFL team valuation over the last 5 years:

YearAverage NFL team valuation (USD billions)

Here are the top 5 most valuable NFL teams in 2023

RankTeamValuation (USD)
1Dallas Cowboys$9 billion
2New England Patriots$7 billion
3Los Angeles Rams$6.9 billion
4New York Giants$6.8 billion
5Chicago Bears$6.3 billion

The Reality of NFL Stock

Despite the appeal of direct investment in the NFL, keep in mind that the NFL is a privately owned corporation without any shares accessible on the stock market, making it impossible to buy NFL stock. However, there are alternative methods of investing in the industry, such as investing in companies that are directly or indirectly associated with the league.

Some of these companies include:

  • Nike

  • Disney

  • ESPN

  • Fox Sports

  • DraftKings

  • FanDuel

  • Other stadium sponsors

Investing in these companies allows for indirect benefits from the NFL’s popularity and success. As the league continues to grow, these associated companies may see increased profits and present attractive investment opportunities.

Profiting from NFL Partnerships

Due to the league’s prominence and ability to generate revenue, investing in NFL-affiliated companies could prove profitable. Some ways in which the NFL generates revenue include:

All of these contribute to the overall profitability of each football team in the National Football Conference, especially during events like Thursday night football.

The upcoming subsections delve into the investment potential of Nike, the NFL’s official apparel provider, and broadcasting heavyweights Disney, ESPN, and Fox Sports.

Official Apparel Provider: Nike

Nike holds an exclusive partnership with the NFL, providing uniforms and sideline apparel for all 32 teams through 2028. This partnership, estimated to be worth approximately $1 billion, grants Nike access to a massive market and the potential for long-term growth.

In addition to its partnership with the NFL, Nike has also established partnerships with other major sports leagues, such as the NBA, MLB, and numerous college sports teams. An investment in Nike provides diverse exposure to the sports market and reaps indirect benefits from the NFL’s popularity.

Broadcasting Giants: Disney, ESPN, and Fox Sports

Disney, ESPN, and Fox Sports hold exclusive broadcasting rights for NFL games, making them attractive investment options for NFL enthusiasts. The Walt Disney Company owns cable TV networks such as Disney Channel, Disney Junior, Disney XD, ESPN, FX, Freeform, and National Geographic, as well as streaming services Disney+, Hulu, and ESPN+.

In the fourth quarter of 2022, Disney+ had 164.2 million subscribers worldwide, ESPN+ had 24.3 million subscribers in the United States, and Hulu had 48 million subscribers. Given their broad reach and exclusive NFL broadcasting rights, these companies make for compelling investment options for those with an interest in the sports entertainment industry.

Betting on the Growth of Sports Betting

With the global sports betting market worth over $200 billion in 2022 and the US legal sports betting market projected to be worth over $40 billion by 2025, investment opportunities abound in companies like DraftKings and FanDuel, which are closely associated with the NFL. These companies exploit the expanding sports betting market, presenting investors with the potential for significant returns.

DraftKings: The Official Betting Partner of the NFL

DraftKings, the preeminent Daily Fantasy Sports site globally, is the official sports betting partner of the NFL. This partnership allows DraftKings to incorporate pertinent sports betting content directly into NFL platforms, benefiting from the league’s intellectual property and trademark for promotional purposes.

Being the NFL’s official betting partner offers DraftKings a substantial edge in the sports betting market. With the league’s popularity and the growing sports betting market, investing in DraftKings can provide exposure to the NFL’s success and the potential for substantial returns.

FanDuel: A Strong Competitor in the Market

FanDuel, a major competitor to DraftKings, is a sports betting company owned by Flutter Entertainment with an official partnership with the NFL. This partnership enables FanDuel to provide NFL-related betting options to its patrons, granting it an edge over its competitors.

With its significant presence in the sports betting market and its strategic partnership with the NFL, FanDuel has the potential to become a major participant in the market. An investment in FanDuel offers a window to the NFL’s success and the burgeoning sports betting industry.

Stadium Sponsorship Opportunities

Companies can invest in the naming rights of an NFL stadium, which is considered incredibly valuable. One such company, SoFi Technologies, has gained significant recognition and exposure through its stadium sponsorship, hosting Rams and Chargers games.

Investing in firms with stadium sponsorship deals, such as SoFi Technologies, offers the following benefits:

  • Exposure to the NFL market

  • Indirect benefits from the league’s popularity

  • Potential for increased profits and attractive investment opportunities as the NFL continues to grow.

Diversifying Your Portfolio with Alternative Sports Investments

Investors looking for diversified options in the sports entertainment industry can consider alternative sports investments, such as World Wrestling Entertainment (WWE) and Paramount Global, which televises NFL games on the CBS broadcast network and the Paramount+ streaming service.

These alternative sports investments offer exposure to different segments of the sports market and can provide additional growth opportunities for investors. Diversifying your portfolio with these investments potentially mitigates risk and maximizes returns.

Navigating the Risks and Rewards of Sports Stock Investments

Investing in sports stocks requires a careful evaluation of risks and rewards. The sports industry can be unpredictable, potentially resulting in significant losses for investors. The industry is also prone to corruption, including match-fixing and bribery, which can negatively impact investments.

On the other hand, the advantages of sports stock investments include high consumer demand, pricing power, and the potential for significant profits. A comprehensive understanding of the industry and its associated companies equips investors to balance the risks and rewards of sports stock investments, enabling well-informed decisions for optimized returns.


Throughout this blog post, we have explored the exciting world of NFL investing, from understanding the league’s ownership structure to examining alternative investment options. While direct investment in the NFL is not possible, there are numerous opportunities to benefit from the league’s popularity and success indirectly. By investing in companies with partnerships in the NFL, such as Nike, Disney, ESPN, and Fox Sports, or exploring the growing sports betting market with investments in DraftKings and FanDuel, investors can potentially achieve substantial returns.

In conclusion, the NFL market offers a wealth of investment opportunities for those looking to capitalize on this thriving sports market. By carefully evaluating the risks and rewards, diversifying your portfolio with alternative sports investments, and staying informed about the most and least valuable NFL teams, you can make informed decisions and maximize your returns in this exciting investment arena.

Frequently Asked Questions

Does the NFL have stock?

Unfortunately, the NFL is a privately owned and operated entity, so it is not possible to purchase stock in the league.

Is the NFL a company?

The National Football League is indeed a company, though its structure is somewhat different to other corporations. It is a trade association made up of and financed by 32 member teams, with much of its revenue generated from TV and marketing deals.

What is the most valuable NFL team?

The Dallas Cowboys are the most valuable NFL team, valued at $9 billion in 2023.


Unlock the Potential of Figma Stock

Searching for insights on Figma stock? You likely have questions about its valuation, investment opportunities, and its prospects as a publicly traded company. As a

nvidia stock split

NVIDIA’s Stock Split

NVIDIA, a leading player in the semiconductor industry, recently executed a significant 10-for-1 stock split on June 10, 2024. This strategic move aims to make

Evaluating the Potential of EnergyX Stock

Curious about the worth of EnergyX stock? EnergyX is a leader in lithium extraction and energy storage technology. This article explores its stock valuation, market

© 2019 Cheddar Flow. All Rights Reserved.

Purchase Discord Bot

If you’re interested in purchasing our Discord bot, please contact us for assistance with the setup.
*All fields are required

Let’s work together

If you are a licensed professional registered with FINRA or the SEC, please get in touch with us about using our product.
*All fields are required